When business is tight it's important to get the most out of every marketing dollar. Internet marketing has long been shown to be the most productive marketing dollar for most businesses. But even within the Internet Marketing spend, there are productive efficiencies available to many businesses.

Several of my clients and recent prospects with whom I've spoken acknowledge that they have accumulated their marketing efforts piecemeal over time. As a result, they are not necessarily integrated and sometimes have overlapping functions. Often, there are multiple vendors or internal systems to manage to get anything accomplished.

For these business, the WSI E-Fusion platform can be a significant cost saver. A new website that has integrated Customer Resource Management function, integrated email marketing, real-time management analytics and even e-commerce functionality all in one easy, low-cost service saves money and time.

Why pay separate vendors for hosting, web support, and email marketing? Why have to get data from one source, design from another, and upload both just to process an email marketing piece? Wouldn't it be nice for management to quickly and easily review the status of the website's performance or a just-launched promotion?

My clients on the WSI E-fusion platform uniformly love it. They do a lot of the basic site maintenance themselves. Some operate a blog very easily to enhance their search engine page rankings and e-commerce is very simple on this platform. It's Fortune 500 capability at a fraction of the cost.